A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune
TARRAGONA, SPAIN - SEPTEMBER 16, 2018: A popular Fjallraven Kanken backpack on a rock, on a quiet beach in Tarragona, Spain. This is the best-selling product of the Swedish Fjallraven company Stock
Fjällräven Kanken Backpack - Water and Oak Outdoor Company
FJÄLLRÄVEN & ROYAL ROBBINS DENVER - tres birds
Fjällräven's History Will Make You Love the Brand More - Outside Online